In this industry, we all need to know if our actions produce the results we want, and, frankly, we’d like to know quickly. In marketing, testing has been used for decades to quantitatively compare messages against each other and against a control. In digital marketing especially, subject line testing and similar kinds of copy testing have never been easier. But, there are details to consider. One big one: how much data do you need to perform a meaningful test?
We’ve found that our engineers, product managers, and product designers are looking for ways to share the ideas and learnings we’ve had while building the Braze platform from the ground up. There’s a lot of ground to cover—and that's why we're starting Building Braze: to share our experiences with a larger community