Building better customer relationships requires a creative, flexible, real-time marketing strategy—and the technology to support it. At this year’s Long-Term Relationships (LTR) conference on October 29-30, 2019, leaders from WarnerMedia, Lyft, Deliveroo, and Phiture gathered onstage to explore the ways top brands are combining data with human empathy to create relevant customer engagement tactics. Spoiler alert: It begins with the right marketing tech stack.

What you’ll learn from this session:

• Identifying your brand’s tech needs and evaluating the tools needed to accomplish them
• When to build and when to buy when it comes to your marketing stack
• How to seamlessly implement new technologies alongside and legacy tools

Building a Tech Stack to Fit an Innovative Marketing Strategy

Each brand’s strategy may differ, but the goals are the same: Bigger audiences, stronger retention, and more sustainable relationships with their customers. But making that happen takes some doing—and the right technology. Whether it’s a tool to attract, analyze, execute, or connect, how it’s implemented by your brand is just as important as the strategy for its use.

Members of this panel have plenty of experience designing a stack that’s uniquely designed to suit the needs of their brand. Andy Carvell, Cofounder of Phiture, Andy Iliffe, Senior CRM Manager at Deliveroo, Wintha Kelati, Head of Engagement, Subscriptions at Lyft, and Daniel Park, Senior Director, CRM & Digital Operations at WarnerMedia Entertainment drew from their unique perspective to share how they deliver the personal real-time experiences that today’s customers crave. There’s no one-size-fits-all, even among industries or competitors. Some brands will need to build their stack from the ground up, while others will iterate over time to fit built-for-purpose tech within legacy solutions. Regardless, it’s a constantly evolving process based on advancing technologies, adapting strategies, and the changing desires of customers.

A Better Tech Stack Starts Here

Want to know which tools you’ll need upfront in your stack as your business grows? Dig deeper into the marketing stack and what it makes possible for customer engagement with the LTR 2019 content roundup.