At Braze, we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. What does that mean for you? That we’re constantly innovating and improving our product so that you never miss out on an opportunity to connect with your customers.
We’ve been busy at work to ensure that we deliver the best new features to our loyal customers. Check out some of our new features and updates:
Connected Content in Content Cards
Back in May, we rolled out a new key messaging channel: Content Cards. Content Cards allow you to deliver rich content to customers without interrupting their web or app experience—and we’re excited to share that Content Cards can now support Connected Content!
Connected Content allows you to insert any information accessible via API directly into messages you send to users. Braze users should note that, as with using Connected Content in emails, the dynamic content that is pulled in for Content Cards is determined at the time of send.
Campaign Comparison Report
For marketers, understanding how your campaigns are moving the needle is critical. However, looking at a single campaign usually doesn’t provide you with enough information to understand which marketing activities are working and which ones aren’t. That’s why we’re rolling out the Campaign Comparisons Report. Now, you can gain insight into performance across up to 10 campaigns—all within a single view.
Template “dispatch_id” into messages with Liquid
You can now template the dispatch_id to track the dispatch of a message from within the message (i.e. in a URL). The dispatch_id is generated before the message is sent and is included at send time. For brands that send multiple API-triggered pushes to a single customer, the dispatch_id serves as a way to accurately track and differentiate between message sends.
A/B Testing for one-time-send campaigns
The latest addition to our Intelligence Suite brings automatic A/B testing to one-time-send Campaigns. Pit up to eight variants and one control against each other to verify hypotheses around differing content, imagery, subject lines and more—and send out the statistically significant winning option to the rest of the target Segment.
As easy as checking a box and choosing what “winning” means to your team, you can now test, win, and learn, automatically, with every campaign. From a simple test of emoji vs. no emoji to a battle of eight wildly different email designs, there’s no end to what you can A/B and multivariate test. Plus, dive into the high-level results for each variant, from number of sends to performance against your goal, and which variant came out on top. That kind of testing can do a lot to support stronger engagement with the messages you send.
Keep checking back here to stay up to date on releases, updates, and announcements now, and throughout the rest of the year. In the meantime, subscribe to Braze Magazine for the latest on customer engagement trends, emerging tech, and marketing strategy and best practices.