Be Absolutely Engaging.™
Send SMS & RCS campaigns that convert.
With open rates as high as 98%, you can’t afford to keep SMS and RCS siloed from the rest of your channels. Bring texting into your marketing mix and keep customers in the conversation.
See what’s next for text.
Increase revenue on mobile
Send personalized SMS, MMS, and RCS messages that your customers want to receive and act on.
Eliminate point solutions
Save time and money by unifying SMS, RCS, and every other digital channel under one centralized platform.
Scale confidently
Rapidly grow a healthy subscriber list and expand your SMS and RCS programs reliably.
Foster brand loyalty
Engage high-value mobile customers in the moments that matter.
Braze RCS
The next generation of SMS is here.
RCS offers the benefits of SMS, plus richer, branded messages that power compelling, trusted interactions. With RCS, you can deliver immersive experiences directly in Apple and Google Messages.
Increase revenue on mobile
Create relevant, engaging texts.
Create relevant, engaging SMS and RCS messages with content that reflects customer preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.
Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Optimize for conversions. Send the SMS and RCS campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.
Foster brand loyalty
Target high-value mobile customers.
Understand and act on your rich zero- and first-party data. Send targeted SMS and RCS based on customers’ preferences, behaviors, and cross-channel interactions.
Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.
Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel and deliver your SMS at the right time.
Use SMS and RCS click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.
Scale confidently
Grow your SMS and RCS audience.
Grow a healthy subscriber list. Leverage our no-code phone number capture form and turnkey workflows to build a highly engaged list of SMS and RCS subscribers.
Stay compliant. Automatically update subscription status changes in real time with built-in keyword processing.
Scale your SMS and RCS programs reliably. Expand SMS and RCS use cases and audience sizes with a platform engineered to handle high-volume promotional and transactional sends.
Partner with SMS and RCS experts. Build and expand your SMS and RCS programs with our high-touch onboarding process and implement best practices with guidance from our dedicated SMS and RCS team.
Eliminate point solutions
Optimize spend across SMS, RCS, and other channels.
Eliminate point solutions and channel silos. Optimize marketing spend by pairing SMS and RCS with other conversion-driving channels, including email, push, in-app messages, and more.
Create customer-centric experiences. Build seamless campaigns with SMS, RCS, and other channels and manage cross-channel interactions with intuitive journey orchestration.
Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress ads the instant a customer converts on SMS, RCS, or any other channel.
Double down on high-performing strategies. Leverage campaign-level, SMS and RCS program-level, and cross-channel reporting to make data-driven decisions that maximize revenue.
"Consolidating all of our owned messaging channels into Braze really made things easier and more efficient. Plus, Braze lets us get smarter with our messaging. It’s all about talking to our customers in a more connected and real way, without the extra clutter or expense."
Anne Schultheis
Sr. Director of Digital Engagement, DutchBros
Foster brand loyalty
Create consistent, on-brand experiences.
Spark up a conversation. Create real-time, two-way campaigns and user journeys powered by custom keyword processing.
Ensure that your marketing messages contain the latest loyalty status, points, and other customer information.
Stay top of mind. Make your texts easily recognizable with SMS Contact Cards and foster customer trust with custom domains that reflect your brand identity.
Case Studies
How KFC Australia Optimized SMS to Increase Purchases by 3X
When comparing Push to SMS, KFC Australia saw a 3X increase in purchases compared to Push. Additionally, the audience that received the SMS message had a 31% increase in incremental sales and a 30% uplift compared to the control group (push).
FREE NOW Activates Drivers and Reduces Ride Cancellations With In-App Messages and SMS from Braze
When FREE NOW wanted to increase driver retention and reduce ride cancellations, they accelerated their messaging strategy with Braze, leading to a 47% increase in driver activation, a 4.33% uptick in conversions with customers who attempted to cancel, and a 21% rise in bookings from lapsed users.
