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Be Absolutely Engaging.

Send SMS & RCS campaigns that convert.

With open rates as high as 98%, you can’t afford to keep SMS and RCS siloed from the rest of your channels. Bring texting into your marketing mix and keep customers in the conversation.

a sign up for text messages advertisement for kitchenerie

See what’s next for text.

Increase revenue on mobile

Send personalized SMS, MMS, and RCS messages that your customers want to receive and act on.

Eliminate point solutions

Save time and money by unifying SMS, RCS, and every other digital channel under one centralized platform.

Scale confidently

Rapidly grow a healthy subscriber list and expand your SMS and RCS programs reliably.

Foster brand loyalty

Engage high-value mobile customers in the moments that matter.

NEW: Braze RCS

The next generation of SMS is here.

RCS offers the benefits of SMS, plus richer, branded messages that power compelling, trusted interactions. With RCS, you can deliver immersive experiences directly in Apple and Google Messages.

a phone with a financial app on it

Increase revenue on mobile

Create relevant, engaging texts.

Dynamic personalization

Create relevant, engaging SMS and RCS messages with content that reflects customer preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.

Real-time triggers

Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.

Comprehensive experimentation

Optimize for conversions. Send the SMS and RCS campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.

Sweetgreen drives a 10% conversion rate with their Braze-powered SMS promotion code campaign
View Article
a phone screen shows a message from flash & thread

Foster brand loyalty

Target high-value mobile customers.

Complete view of every customer

Understand and act on your rich zero- and first-party data. Send targeted SMS and RCS based on customers’ preferences, behaviors, and cross-channel interactions.

Flexible segmentation

Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.

AI-powered optimization

Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel and deliver your SMS at the right time.

Effective retargeting

Use SMS and RCS click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.

FREENOW drove a 33% increase in sessions by activating lapsed users with SMS messages
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a phone screen shows a message from sandwich emperor

Scale confidently

Grow your SMS and RCS audience.

Ready-to-use list growth tools

Grow a healthy subscriber list. Leverage our no-code phone number capture form and turnkey workflows to build a highly engaged list of SMS and RCS subscribers.

Built-in subscription management

Stay compliant. Automatically update subscription status changes in real time with built-in keyword processing.

Platform stability

Scale your SMS and RCS programs reliably. Expand SMS and RCS use cases and audience sizes with a platform engineered to handle high-volume promotional and transactional sends.

Guided SMS and RCS onboarding

Partner with SMS and RCS experts. Build and expand your SMS and RCS programs with our high-touch onboarding process and implement best practices with guidance from our dedicated SMS and RCS team.

a screenshot of a text message between cashblaster and carla john

Eliminate point solutions

Optimize spend across SMS, RCS, and other channels.

Channel consolidation

Eliminate point solutions and channel silos. Optimize marketing spend by pairing SMS and RCS with other conversion-driving channels, including email, push, in-app messages, and more.

Cross-channel journey orchestration

Create customer-centric experiences. Build seamless campaigns with SMS, RCS, and other channels and manage cross-channel interactions with intuitive journey orchestration.

Dynamic ad integrations

Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress ads the instant a customer converts on SMS, RCS, or any other channel.

Cross-channel performance insights

Double down on high-performing strategies. Leverage campaign-level, SMS and RCS program-level, and cross-channel reporting to make data-driven decisions that maximize revenue.

Drive deeper engagement

Foster brand loyalty

Create consistent, on-brand experiences.

Interactive campaigns

Spark up a conversation. Create real-time, two-way campaigns and user journeys powered by custom keyword processing.

Loyalty integrations

Ensure that your marketing messages contain the latest loyalty status, points, and other customer information.

Branded SMS

Stay top of mind. Make your texts easily recognizable with SMS Contact Cards and foster customer trust with custom domains that reflect your brand identity.

Sunnyside uses two-way SMS to check in with their members and support healthier drinking habits
View Article
Drive deeper engagement

Are you a channel short and a dollar late?

Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.