Retail & eCommerce

Reach more customers with BrazeAI™

From mobile shopping to in-store purchases, Braze helps you deliver personalized, cross-channel experiences that keep customers coming back.

Contact Sales

Made to scale with companies of all sizes

Capture more carts with AI

Braze connects data across every touchpoint, online, in-store, and in-app, so brands can acquire customers faster, drive repeat purchases, and build lasting loyalty.

57%

Uplift in purchase conversions (1 year post-integration)

72%

Repeat purchase uplift

7.9x

Uplift in purchases per user with cross-channel messaging

Propel growth

Real-time retail runs on BrazeAI™

BrazeAI™ goes beyond recommendations to make decisions for you. BrazeAI Decisioning Studio™ optimizes messaging in real time based on shopper behavior, while BrazeAI™ agents automate personalized engagement across the entire journey. More relevance, less manual work, better results.

125% increase in monthly app usage over six months

View e.l.f. Beauty case study

BrazeAI™

Gain more insights

Know your shoppers, even the ones you haven't met yet

Every engagement opportunity is built on real data, not assumptions. Braze unifies purchase history, browsing behavior, loyalty data, and real-time signals from Shopify and other platforms into one complete customer view, for known customers and anonymous shoppers alike.

10% increase in checkout rate

View Grove Collaborative case study

Braze Data Platform

Expand your reach

Help casual browsers become repeat customers

Shoppers don't follow a straight line; they browse, abandon cart, come back, and buy in-store. Braze orchestrates your messaging across email, SMS, push, WhatsApp, and in-app triggered by real behavior so every message lands at the right moment.

Lower opt-out rates and higher conversion

View Sephora case study

Multi-channel message mockups show an in-app cart reminder, an abandoned-cart email with a product offer, and a push notification with a discount code.

Know before you send

Take the guesswork out of your campaigns

Experiment with messages, timing, channels, and offers, and let BrazeAI Decisioning Studio™ automatically optimize in real time, sending traffic to your highest-performing variant. Campaigns get smarter as they run, meaning less guesswork and more conversions, every time.

See how it works

Scale without fail

Stay ahead of peak retail moments

Navigate the high stakes of the retail calendar with unmatched confidence. Braze is built to enable the speed, scalability, and reliability to deliver the messages needed to drive purchases at the most critical moments of the year—like Black Friday and Cyber Monday.

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