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A marketer’s guide to AI agents

Not sure where to start with AI? Start here.

You don't need to become an AI expert overnight. You just need one clear next step, and this guide is it.

Two colleagues smile and collaborate at a desk with a laptop, surrounded by floating purple icons representing communication and digital tools.

Explore the 5 roadblocks

These challenges stand between marketers and the customer relationships they dream of building. See how AI agents unblock each one.

The data roadblock

Marketers have more first-party data than ever, but a real answer (like who's about to churn) still takes work.

See where classification agents and predictive models each earn their keep.

Learn more
Mockup of a smartphone screen showing a chat with a brand called “Sandwich Emperor,” where a customer rates a poor delivery experience and receives a 20% off apology coupon, on a pink gradient background.

The content roadblock

Personalization needs endless message variants. Agents that write in real time, from a customer's own behavior, are changing what's possible at send.

Learn more
Two smartphone screens on a purple background show a clothing brand’s email and text message promoting a cable knit sweater and linking to shop online.

The experimentation roadblock

A/B tests tell you what worked last time. Reinforcement learning agents test live and shift traffic to what's actually converting, without waiting on you.

Learn more
Illustration of a mobile referral campaign workflow showing A/B test paths and messages leading to a final phone screen that reads “50K points when you refer a friend!” on a pink-to-purple gradient background.

The decisioning roadblock

AI decisioning agents choose the channel, message, offer, and moment for each individual, not just each segment.

Learn more
Illustration of a marketing tool generating multiple loyalty program headline variants that are shown as personalized messages to different customers on a purple gradient background.

The efficiency roadblock

The real constraint isn't more tools, it's hours in the day. See how workflow agents build, QA, and improve other agents on your behalf.

Learn more
A smiling traveler looks at their phone while an interface shows AI generating a personalized welcome push notification for a first trip on an orange background.

Webinar

Join us live: August 26

Hear best practices from industry marketing leaders on how they are transitioning their teams to AI native workflows, from internal alignment strategies to reporting on real outcomes. We'll walk through the product in action so you can see exactly how these strategies come to life, not just hear about them.

Register now
Promotional graphic for a Braze webinar titled “A Marketer’s Guide to AI Agents: Getting started with AI agents,” featuring headshots and names of four Braze speakers: Candice Hyytiinen, Aria Rabet, Aparna Prasad, and Matt Katz.

Meet the marketers paving the way

  • Smiling man in a casual shirt sits in an office setting beside text that reads, “Built with Braze – How Dayuse perfected personalization,” with the Braze logo in the corner.
    Video

    Watch: How Dayuse Scaled 1:1 Personalization to Double Campaign Revenue

    June 10, 2026
  • Promotional image for Braze featuring a man speaking in an interview beside the text, “Built with Braze: Behind TUI’s customer success.”
    Video

    How TUI Scaled 1:1 Personalization With an AI Agent

    July 27, 2026
  • A mobile phone displays an email from Cleo titled 'Get real support from a real person,' featuring a woman with a book, partially obscured by a circular Cleo logo.
    Case Study5 min read

    How Cleo rebuilt its welcome series to be as personal as the care it delivers

Get started with AI agents

Download the guideSee how Braze works