Recursos de dados da Shopify

Este artigo fornece uma visão geral dos nossos recursos da Shopify, incluindo quais dados da Shopify são rastreados e exemplos de cargas úteis, backfill histórico e sincronizações de produtos.

Eventos da Shopify rastreados

A integração da Shopify usa eventos recomendados de eCommerce para capturar os principais comportamentos de compra. Para ver exemplos de implementação e estratégias de marketing usando esses eventos, consulte Casos de uso de eCommerce.

• example payload
• shopify events

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{
    "name": "ecommerce.product_viewed",
    "properties": {
        "product_id": "12345",
        "product_name": "product",
        "variant_id": "123",
        "image_url": "www.image-url.com",
        "product_url": "mystorefront.myshopify.com/product",
        "price": 10,
        "currency": "USD",
        "source": "mystorefront.myshopify.com",
        "metadata": {
          "sku": "sku"
        },
        "type": [
          "price_drop",
          "back_in_stock"
        ]
    }
}

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{
    "name": "ecommerce.cart_updated",
    "properties": {
        "cart_id": "Z2NwLXVzLWVhc3QxOjAxSjk3UFg4RlFZMjVTVkRHRlc1RlI3SlRY",
        "currency": "USD",
        "total_value": 2000000,
        "products": [
            {
                "product_id": "8266836345064",
                "product_name": "PANTS!!!",
                "variant_id": "44610569208040",
                "image_url": "https://cdn.shopify.com/s/files/1/0604/4211/6328/files/1200px-Trousers-colourisolated.jpg?v=1689256168",
                "product_url": "https://test-store.myshopify.com/products/pants?variant=44610569208040",
                "quantity": 2,
                "price": 1000000,
                "metadata": {
                    "sku": "007"
                }
            }
        ],
        "source": "https://test-store.myshopify.com",
        "metadata": {}
    }
}

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{
    "name": "ecommerce.checkout_started",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "checkout_id": "123123123",
        "metadata": {
            "checkout_url": "https://checkout.local/548380009/checkouts/123123123/recover?key=example-secret-token"
        }
    }
}

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{
    "name": "ecommerce.order_placed",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ],
            "referring_site": "https://www.google.com",
            "payment_gateway_names": [
                "visa",
                "bogus"
            ]
        }
    }
}

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{
 "name": "shopify_fulfilled_order",
 "time": "2022-05-23T14:44:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
  "variant_id": 40094740549876,
       "variant_title": "Small Dark Denim Top",


       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": "2022-05-23T14:44:34-04:00",
   "fulfillment_status": "fulfilled",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "456",
       "tracking_numbers": [
         "456"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "Small Dark Denim Top",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "123abc123abc"
}

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{
 "name": "shopify_partially_fulfilled_order",
 "time": "2022-05-23T14:43:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
       "variant_id": 40094740549876,
       "variant_title": "",
       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": null,
   "fulfillment_status": "partial",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "123",
       "tracking_numbers": [
         "123"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "properties": [],
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "abc123abc123"
}

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{
 "name": "shopify_paid_order",
 "time": "2022-05-23T13:52:38-04:00",
 "properties": {
   "order_id": 4444596371647,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143033344191,
       "sku": null,
       "title": "LED High Tops",
       "variant_id": 40094740549876,
       "variant_title": null,
       "vendor": "partners-demo",
       "name": "LED High Tops",
       "properties": [],
       "price": "80.00",
       "fulfillment_status": null
     }
   ]
 }
}

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{
    "name": "ecommerce.order_cancelled",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cancel_reason": "no longer necessary",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ]
        }
    }
}

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{
    "name": "ecommerce.order_refunded",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
		"order_note": "item was broken"
        }
    }
} 

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{
	"name": "shopify_account_login",
	"properties": {
	"source": "braze-mock-storefront.myshopify.com"
  }
}

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{% shopping_cart {{context.${cart_id}}} %}

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{% shopping_cart {{context.${cart_id}}} :abort_if_not_abandoned false %}
{{context.${cart_id}}}

Atributos personalizados compatíveis da Shopify

• example payload
• shopify custom attributes

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{
  "attributes": [
    {
      "shopify_tags": "VIP_customer",
      "shopify_total_spent": "60.00",
      "shopify_order_count": "3",
      "shopify_last_order_id": "1234567",
      "shopify_last_order_name": "test_order",
      "shopify_zipcode": "10001",
      "shopify_province": "null"
    }
  ]
}

Atributos padrão compatíveis da Shopify

• E-mail
• Nome
• Sobrenome
• Telefone
• Cidade
• País

Coleta de dados do SDK

Para saber mais sobre quais dados são coletados pelos SDKs da Braze, consulte Coleta de dados do SDK.

Backfill histórico

Durante a integração da sua loja Shopify, você pode iniciar uma sincronização inicial de dados por meio do backfill histórico para começar a interagir com seus clientes imediatamente. Como parte desse backfill, a Braze executa uma sincronização inicial de todos os clientes e eventos de pedidos realizados nos últimos 90 dias antes da conexão da sua integração com a Shopify. Quando a Braze importa seus clientes da Shopify, ela atribui o tipo de external_id que você escolheu nas suas configurações.

Os dados de eventos de pedidos sincronizados ficam disponíveis para segmentação, mas os dados de receita em si não são preenchidos no perfil de usuário nem no dashboard Receita – Último ponto de contato.

Configuração do backfill histórico da Shopify

1. Ative o backfill histórico na etapa Rastrear dados da Shopify.

2. Depois de concluir a configuração da integração, a Braze iniciará a sincronização inicial dos dados. Você pode monitorar o progresso na guia Dados da Shopify das suas configurações de integração.

Dados sincronizados

Na sincronização inicial de dados, a Braze importa os clientes e os pedidos realizados nos últimos 90 dias antes da conexão da sua integração com a Shopify. Quando a Braze importa seus clientes da Shopify, ela atribui o tipo de external_id que você escolheu nas suas configurações.