App Campaign Ideas to Build Loyalty for Every Customer: The Actionable Infographic

Getting new app users to engage with your app means treating them like the individuals they are, and reaching out with campaigns that speak to them.

How do you do that, when you might not know very much about your new app users in the first place? Well, you tailor your app campaigns to the user’s lifecycle stage with your brand, and as much as possible, to the personalized information you have about them so far.

The following infographic lays it all out.

Users will begin to share information with you as they create their account, begin to use the app, and eventually develop engagement patterns. You can create triggered campaigns—campaigns that are sent when a user completes a specific action like opening your app for a second time, or marking an item as a favorite—that speak directly to each user’s needs.

Download the app campaigns chart below and use it to plan and schedule campaigns that will help you build better relationships with your customers by creating tailored, hyper-specific messages that speak to them where they are.