App Campaign Ideas to Build Loyalty for Every Customer: The Actionable Infographic

Published on August 29, 2016/Last edited on August 29, 2016/1 min read

App Campaign Ideas to Build Loyalty for Every Customer: The Actionable Infographic
AUTHOR
Team Braze

Getting new app users to engage with your app means treating them like the individuals they are, and reaching out with campaigns that speak to them.

How do you do that, when you might not know very much about your new app users in the first place? Well, you tailor your app campaigns to the user’s lifecycle stage with your brand, and as much as possible, to the personalized information you have about them so far.

The following infographic lays it all out.

Users will begin to share information with you as they create their account, begin to use the app, and eventually develop engagement patterns. You can create triggered campaigns—campaigns that are sent when a user completes a specific action like opening your app for a second time, or marking an item as a favorite—that speak directly to each user’s needs.

Download the app campaigns chart below and use it to plan and schedule campaigns that will help you build better relationships with your customers by creating tailored, hyper-specific messages that speak to them where they are.

image

Related Content

View the Blog
B2C Personalization: How to Create Consumer Experiences That Drive Loyalty
Blog13 min read

B2C Personalization: How to Create Consumer Experiences That Drive Loyalty

Team Braze
October 13, 2025
Add to Cart Rate: What It Is, Why It Matters, and How to Improve It
Blog14 min read

Add to Cart Rate: What It Is, Why It Matters, and How to Improve It

Team Braze
October 07, 2025
Forge 2025: Advancing customer engagement in an AI-native world
Blog8 min read

Forge 2025: Advancing customer engagement in an AI-native world

Todd Grennan
October 06, 2025

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.