braze
  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one place
      View the platform
    • BrazeAl™ UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™ NEWDeliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents NEWScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    FEATURED CHANNELS
    • Email
    • Mobile App Messaging
    • Web Messaging
    • SMS/RCS
    • WhatsApp
    • View all channels
    How It Works

    Get a breakdown of our vertically- integrated technology

    Learn More
  • Industries
    • Retail & eCommerce
    • Financial Services
    • Travel & Hospitality
    • Media & Entertainment
    • Gaming
    • On Demand
    • QSR
    Use Cases
    • Optimize Onboarding
    • Boost Productivity
    • Improve Acquisitions
    • Reduce Churn
    • Increase Engagement
    Braze For
    • Engineering
    • Startups
    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
    • Braze AlloysExplore and connect with our trusted Technology or Solutions partners
    • Delivery PartnersDiscover our partnerships with the world's leading agencies, consultancies, and system integrators
    • Technology PartnersExplore our 140+ technology partnership integrations
    • Braze AmplifiersSupercharge the power of Braze with pre-built partner solutions designed to accelerate success
  • Learn
    • Resources Hub
    • Case Studies
    • Blog
    • Reports & Guides
    • Videos
    • Webinars & Events
    User Documentation
    Grow
    • Bonfire Customer Community
    • Braze Learning
    • Customer Champion
    • Certification
    • Glossary
    Support
    • Support Overview
    • Professional Services
    • Customer Success
    • About UsLearn how Braze became the leading customer engagement platform
    • Investor RelationsGet the latest news, numbers, and financial results
    • CareersDiscover job openings & why people love working at Braze
    • ESGExplore our Environmental, Social, and Corporate Governance data
    • NewsFind out about the latest happenings at Braze
    • LegalGet information on our legal terms, policies, compliance, and more
    Looking for something else?
    Contact Us
  • Log In
  • Get Started
Get Started

Braze.
Be Absolutely
Engaging.™

DiscordTwitterLinkedin
Overview
Why Braze
Braze Platform Overview
How Braze Works
Product
Braze Data Platform
BrazeAI™
BrazeAI Decisioning Studio™
BrazeAI™ Agents
Cross-Channel Messaging
Journey Orchestration
Reporting
Email
Mobile App Messaging
Web Messaging
SMS/RCS
WhatsApp
Media Audience Sync
LINE
KakaoTalk
AIPCA | SOCISO 27001
Solutions
Retail & eCommerce
Financial Services
Travel & Hospitality
Media & Entertainment
Gaming
On Demand
QSR
Optimize Onboarding
Boost Productivity
Improve Acquisition
Reduce Churn
Increase Engagement
Braze for Engineering
Company
About Us
Careers
News
Investor Relations
ESG
Legal
Contact Us & Locations
Resources
Case Studies
Blog
Reports & Guides
Videos
Webinars & Events
Learning
Documentation
Documentation Home
User Guide
Developer Guide
Partners
Braze Alloys: All Partners
Partner Portal
Featured Reports
2026 Global Engagement Review
Support
Support Overview
Customer Services
Customer Success
Helpful Links
Login
System Status
Technical Support
© 2026 Braze
All Rights Reserved
Privacy PolicyPreference CenterSitemap

Braze for Luxury

Elevate every interaction.

Whether it's in-store or online, our customer engagement platform puts the power behind your brand to deliver high-end customer experiences and create the desire to drive purchases.

Contact Sales

a woman wearing a black hat is next to a screen that says entry rules

The Braze luxury advantage.

Braze empowers complex consumer journeys both online and offline—allowing marketers to influence purchase decisions for new and returning customers.

47%

First time purchase rate uplift

67%

Repeat purchase rate uplift

7.9x

Uplift in purchases per user with cross-channel messaging

Hear from our customers.

Hear from brands who are using Braze to find a voice that is now finding its way to customers.

Customer Conversations: Estèe Lauder Companies x Braze

Know your customers

Make a great first impression

Start nurturing potential customers even before they become known users. Just as in-store associates gather valuable insights to personalize each visit, Braze enables digital channels to collect data, capture customer information, and personalize experiences right from the first interaction.

Braze Data Platform
a phone with a picture of allan davies on it

Personalized omnichannel journeys

Provide true one-to-one white glove experience

Maintain the same level of prestige and personal attention your brand is known for. Personalize high-touch digital engagements to guide customers effortlessly from online interactions to in-store experiences, ultimately driving purchases.

Journey Orchestration
an advertisement for a limited edition packaging in-store

Heritage storytelling

Celebrate your brand’s heritage in every touchpoint

What sets your brand apart is its unparalleled storytelling, Braze enables you to amplify this narrative and attract potential customers through education on your brand ethos and heritage.

Increase Engagement
a man is working on a piece of leather next to a box that says " scan to explore "

It’s time to be a better marketer

Get StartedSee How Braze Works

Check out the resources.

View the Blog
  • a woman wearing sunglasses with the words braze the art of luxury customer engagement
    Report

    The Art of Luxury Customer Engagement: Creating lasting impressions that transcend expectations

  • Article7 min read

    How the Estée Lauder Companies Deliver Unified Customer Experiences Across Channels

    May 22, 2023
  • Case Study3 min read

    Jewelry App amondz Drives 20% More Conversions With Push Notifications and In-App Messages

Bremont
Estée Lauder
Moda Operandi
Mytheresa
Sotheby's
Dr. Barbara Sturm
Bremont
Estée Lauder
Moda Operandi
Mytheresa
Sotheby's
Dr. Barbara Sturm