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            1. an orange and purple background with the words offerfit by braze
              Press Release4 min read

              Braze Completes Acquisition of OfferFit

              Team
              Team Braze
            2. a woman in a turban is looking at her phone.
              Guide

              The 2025 Gulf Cooperation Council Customer Engagement Review

            3. A lock with the apple logo on it
              Article11 min read

              Turn Apple’s anti-steering changes into a growth opportunity with Braze

              Dave
              Dave Favicchio
              Mobile Marketing
            4. a purple alarm clock with a lightning bolt behind it
              Article7 min read

              Send time optimization: What it is and why it matters

              Team
              Team Braze
              AI and Machine Learning
            5. the image for braze shows a man and woman looking at a cell phone
              Guide

              Dominating Major Sales Events in Southeast Asia

            6. Gift box and sparkles on a red background behind a clickable button that says "planning resources"
              Article3 min read

              Let’s get engaged—Resources for next-level Black Friday Cyber Monday campaigns

              Meredith
              Meredith Mitchell
            7. an advertisement for braze shows a woman holding a credit card
              Guide

              Retention in Action: Creating lasting and lucrative connections with customers (Arabic)

            8. an advertisement for braze shows a man and woman looking at graphs
              Guide

              Retention in Action: Monetization in Action: Turning engagement into revenue and profit (Arabic)

            9. a man wearing headphones is holding a cell phone .
              Guide

              Rise above the fray—optimizing SMS and email for holiday campaigns

            10. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
              Article18 min read

              A complete guide to personalization engines

              Team
              Team Braze
              AI and Machine LearningPersonalization
            11. a poster that says grow with braze melbourne 2025
              Article6 min read

              Key insights from Grow with Braze Melbourne 2025

              Team
              Team Braze
            12. an advertisement for kayo sports that says get $10 off per month for 2 months
              Case Study5 min read

              Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

              AI and Machine Learning
            13. two women looking at a tablet with a message that says today is your lucky day carolina
              Article6 min read

              Mold your messaging: How top-performing marketers across the world drive emotional connection

              Team
              Team Braze
              PersonalizationCross-ChannelChannels
            14. two women are talking to each other in an office while sitting at a desk .
              Guide

              Beyond transactions in financial services—The strategic impact of long-term relationships

            15. an envelope with a megaphone coming out of it
              Article15 min read

              How to improve email deliverability in 2025

              Team
              Team Braze
              Additional Channels
            16. a man holding a credit card next to a phone that says chris smithfield
              Article11 min read

              Why personalized emails still matter to marketers

              Team
              Team Braze
            17. Let's get engaged - The retail marketer's Black Friday Cyber Monday planning workbook
              Guide

              The retail marketer’s Black Friday Cyber Monday planning workbook

            18. Article11 min read

              Understanding RFM segmentation for smarter customer targeting

              Team
              Team Braze
            19. the word braze is on a pink and orange background
              Video

              What's New at Braze: May 2025

              Customer Engagement
            20. a woman is sitting on a couch looking at her phone
              Article10 min read

              What is an ESP? Four key things to look for in an email service provider

              Team
              Team Braze
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