Resources/Webinars & Events

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

City x City Digital

From London to your laptop. Be the first to experience the latest innovations in AI-driven customer engagement. Tune in on demand to learn how leading brands are putting AI to work, swapping ideas, and turning inspiration into action. Over the two-hour session, you’ll: Uplevel your strategy: Discover how AI decisioning, personalisation, and real-time data are powering the next era of customer engagement. Experience the latest from Braze: See how new releases like BrazeAI Agent Console, BrazeAI Operator, and the Creative Studio deliver real value. Learn from the brands leading the charge: Leaders from Canva, Virgin Media O2, GoFundMe, Zalando, and Compare the Market uncover how they’re redefining customer engagement.

Build Retention & Loyalty That Converts

Real-Time, Gamified Journeys That Drive Revenue Growth Powered by: Braze & Talon.One June 10, 2026 - 10am AST/ 11am GST/ 3pm SGT 89% of executives believe customer loyalty has improved, yet only 39% of customers agree, highlighting a clear disconnect between perception and reality. This reflects a broader shift in growth dynamics. Growth is no longer limited by acquisition but by the ability to retain customers and translate engagement into measurable commercial impact. Customer expectations have also evolved. Sustainable growth now depends on real-time, contextual experiences that respond to behavior as it happens, rather than static campaigns or predefined journeys. In this context, retention and loyalty truly matter if they are able to drive revenue, repeat behavior, and long-term customer value. In this session, we explore how leading brands like Udora (formerly Flowwow), BOTIM and PUMA use gamified, real-time, and incentive-driven journeys to turn engagement into retention and measurable growth without adding operational complexity. What You’ll Learn How to combine personalization and incentive logic without increasing complexity or relying on offers or discounts How to connect retention and loyalty strategies directly to revenue, ROI, and customer lifetime value How to design high-impact, gamified journeys across the customer lifecycle Ways to operationalize real-time engagement at scale What modern teams are doing to improve retention, accelerate execution, and maximize impact

AI in Action: 3 new use cases for 1:1 personalization

May 20, 2026 at 9am PT / 12pm ET / 5pm BST AI has moved beyond experimentation. Today’s leading brands are using agents to move faster, personalize smarter, and drive measurable growth. But what does that look like in practice? Join us for a live, demo-driven session where you’ll see firsthand how AI is transforming customer engagement from the inside out. In this webinar, we’ll showcase 3 high-impact use cases brought to life through our latest AI capabilities across BrazeAI Operator, Agent Console, and Decisioning Studio: Use case #1: Turn your data into a dedicated concierge. By pairing BrazeAI Operator™ with custom AI agents, you can move beyond basic templates to create a fully tailored 1:1 loyalty experience. Whether it’s an "Event Matchmaker" agent that cross-references user preferences with your live catalog, or a QA Agent that ensures every VIP message is brand-perfect, you’ll learn how to automate the complexity of high-touch personalization. 📈 Result = increased conversion. Use case #2: Personalized onboarding for every user. See how family care platform Cleo used BrazeAI Operator™ to transform a one-size-fits-all welcome journey into a more personalized onboarding experience for each user in their highly diverse audience. 📈Result = increased engagement and retention. Use case #3: Reactivation and win-back with AI decisioning. AI decisioning is true 1:1 personalization in action. In this example of a top-tier subscription streaming service, you’ll learn how AI decisioning analyzes individual user behavior, preferences, and engagement patterns to deliver millions of personalized communications that drive deeper engagement. 📈Result = increased subscriptions and revenue. We’ll walk through the product in action—so you can see exactly how these strategies come to life, not just hear about them. And we’ll stick around for a full half hour after the content concludes to answer all of your questions.

City x City Digital

From London to your laptop. Be the first to experience the latest innovations in AI-driven customer engagement. Tune in on demand to learn how leading brands are putting AI to work, swapping ideas, and turning inspiration into action. Over the two-hour session, you’ll: Uplevel your strategy: Discover how AI decisioning, personalisation, and real-time data are powering the next era of customer engagement. Experience the latest from Braze: See how new releases like BrazeAI Agent Console, BrazeAI Operator, and the Creative Studio deliver real value. Learn from the brands leading the charge: Leaders from Canva, Virgin Media O2, GoFundMe, Zalando, and Compare the Market uncover how they’re redefining customer engagement.

Build Retention & Loyalty That Converts

Real-Time, Gamified Journeys That Drive Revenue Growth Powered by: Braze & Talon.One June 10, 2026 - 10am AST/ 11am GST/ 3pm SGT 89% of executives believe customer loyalty has improved, yet only 39% of customers agree, highlighting a clear disconnect between perception and reality. This reflects a broader shift in growth dynamics. Growth is no longer limited by acquisition but by the ability to retain customers and translate engagement into measurable commercial impact. Customer expectations have also evolved. Sustainable growth now depends on real-time, contextual experiences that respond to behavior as it happens, rather than static campaigns or predefined journeys. In this context, retention and loyalty truly matter if they are able to drive revenue, repeat behavior, and long-term customer value. In this session, we explore how leading brands like Udora (formerly Flowwow), BOTIM and PUMA use gamified, real-time, and incentive-driven journeys to turn engagement into retention and measurable growth without adding operational complexity. What You’ll Learn How to combine personalization and incentive logic without increasing complexity or relying on offers or discounts How to connect retention and loyalty strategies directly to revenue, ROI, and customer lifetime value How to design high-impact, gamified journeys across the customer lifecycle Ways to operationalize real-time engagement at scale What modern teams are doing to improve retention, accelerate execution, and maximize impact

AI in Action: 3 new use cases for 1:1 personalization

May 20, 2026 at 9am PT / 12pm ET / 5pm BST AI has moved beyond experimentation. Today’s leading brands are using agents to move faster, personalize smarter, and drive measurable growth. But what does that look like in practice? Join us for a live, demo-driven session where you’ll see firsthand how AI is transforming customer engagement from the inside out. In this webinar, we’ll showcase 3 high-impact use cases brought to life through our latest AI capabilities across BrazeAI Operator, Agent Console, and Decisioning Studio: Use case #1: Turn your data into a dedicated concierge. By pairing BrazeAI Operator™ with custom AI agents, you can move beyond basic templates to create a fully tailored 1:1 loyalty experience. Whether it’s an "Event Matchmaker" agent that cross-references user preferences with your live catalog, or a QA Agent that ensures every VIP message is brand-perfect, you’ll learn how to automate the complexity of high-touch personalization. 📈 Result = increased conversion. Use case #2: Personalized onboarding for every user. See how family care platform Cleo used BrazeAI Operator™ to transform a one-size-fits-all welcome journey into a more personalized onboarding experience for each user in their highly diverse audience. 📈Result = increased engagement and retention. Use case #3: Reactivation and win-back with AI decisioning. AI decisioning is true 1:1 personalization in action. In this example of a top-tier subscription streaming service, you’ll learn how AI decisioning analyzes individual user behavior, preferences, and engagement patterns to deliver millions of personalized communications that drive deeper engagement. 📈Result = increased subscriptions and revenue. We’ll walk through the product in action—so you can see exactly how these strategies come to life, not just hear about them. And we’ll stick around for a full half hour after the content concludes to answer all of your questions.

City x City Digital

From London to your laptop. Be the first to experience the latest innovations in AI-driven customer engagement. Tune in on demand to learn how leading brands are putting AI to work, swapping ideas, and turning inspiration into action. Over the two-hour session, you’ll: Uplevel your strategy: Discover how AI decisioning, personalisation, and real-time data are powering the next era of customer engagement. Experience the latest from Braze: See how new releases like BrazeAI Agent Console, BrazeAI Operator, and the Creative Studio deliver real value. Learn from the brands leading the charge: Leaders from Canva, Virgin Media O2, GoFundMe, Zalando, and Compare the Market uncover how they’re redefining customer engagement.

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