Braze X Mixpanel

The Converging Worlds of Product and Marketing

Watch On-Demand


Chye Yien
Senior Strategic Business Consultant, Braze
Saskia Amalia Aryono
Product Owner, LinkAja
Rasis Maulana Setiawan
Digital Marketing Lead, LinkAja
Ben Glynn
Head of Growth APAC, Mixpanel

Everything is moving online and companies are doubling down on efforts to give their customers the best digital experiences, whether in marketing communications or within their website or apps.

This has resulted in the increasingly converging worlds of Product and Marketing, where the efforts of one team directly impacts the effectiveness of the other.

Learn from Indonesia’s leading financial services platform, Linkaja, as they share how their product and marketing teams collaborate to take advantage of a modern tech stack to drive product adoption and business growth.

Join us for this panel discussion to explore:

  • How product and marketing teams traditionally worked in silos and why this is changing

  • How are goals similar or different for each team

  • How Product and Marketing use various tools to achieve a shared vision of improving customer experience and optimizing product and marketing decisions

Braze x Mixpanel

Braze is a comprehensive customer engagement platform (CEP) that enables brands to deliver meaningful, contextual experiences to their customers in real time. Mixpanel is a product analytics platform that helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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