How personalized experiences keep customers adding to cart

August 13, 2025 at 9am PT / 12pm ET / 5pm GMT

Relevant, personalized customer experiences can keep customers coming back, but doing this well and consistently is an ongoing challenge—take it from brands like Instacart and B&Q.

Customers want to know that their data is being used to personalize their experiences with your brand, and the stakes are high when you're the brand behind the household's weekly grocery haul or the DIY project that helps make a house a home.

Join us Aug 13 as we welcome Lauren Watts, Senior Marketing Manager at Instacart, and Chris Stephenson, Senior Marketing Automation Manager at B&Q to discuss:

• Why brands can't passively collect customer data in the background—they have to act on it
• Best practices for activating data and segmenting audiences for more relevant customer experiences
• How brands can do this at scale with the right platform and tech stack in place
• Success stories for personalizing some pretty personal purchase journeys