Welcome to the Braze Videos

Consumers in the GCC expect instant recognition and seamless experiences across every touchpoint, making engagement and retention increasingly challenging for marketers. The third Grow with Braze Dubai conference brought together over 170 attendees for an evening of high-impact insights and networking. Speakers from top brands including Anghami, AstraTech (Botim), Landmark, Styli, Majid Al Futtaim, Amana, and Snoonu explored three key themes shaping the future of customer engagement: Engaging the Always-On Consumer, Building Trust and Loyalty Through Data, and AI-Powered Customer Excellence. Attendees also heard opening and closing keynotes from Braze Co-founder and CTO, Jon Hyman, and Chief Business Officer, Astha Malik, making this a must-attend event for marketers every year. Catch the key moments with this highlight video.

Nicole Chin, Head of Marketing Tech at Mindvalley, and Pavel Luzanov, Senior Marketing Tech Specialist, share how Mindvalley uses Braze to create seamless, personalized customer journeys. By building smart automated experiences, they guide users through their learning paths and deliver real-time, relevant engagement at scale.

Mustafa Bohra, Associate Director, CRM, Martech and Analytics at Careem, shares how Careem engages over 75 million customers across multiple services using Braze to orchestrate complex customer journeys, automate cross-channel messaging, and drive real-time, relevant engagement at scale.

Consumers in the GCC expect instant recognition and seamless experiences across every touchpoint, making engagement and retention increasingly challenging for marketers. The third Grow with Braze Dubai conference brought together over 170 attendees for an evening of high-impact insights and networking. Speakers from top brands including Anghami, AstraTech (Botim), Landmark, Styli, Majid Al Futtaim, Amana, and Snoonu explored three key themes shaping the future of customer engagement: Engaging the Always-On Consumer, Building Trust and Loyalty Through Data, and AI-Powered Customer Excellence. Attendees also heard opening and closing keynotes from Braze Co-founder and CTO, Jon Hyman, and Chief Business Officer, Astha Malik, making this a must-attend event for marketers every year. Catch the key moments with this highlight video.