Video|January 16, 2025
Grayson Campbell, Head of Digital and Growth at Papercut Software, highlights the significance of customer engagement for their company, which operates on an indirect business model that complicates individual connections. Braze serves as a unified platform to facilitate communication with their resellers and distributors. They utilize Braze to send customer alerts and employ content cards and AI recommendations to engage anonymous users with relevant content.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
