Powering End-to-End Optimization with Braze

Achieving optimal marketing performance requires thorough and effective testing. This session will explore how leading brands are using Braze and its full suite of testing and experimentation tools to power end-to-end optimization and provide guidance on how to design, implement, and analyze tests that can help you fine-tune your marketing campaigns. Join us to unlock the full potential of your marketing efforts with Braze.

Speakers:

• Angela Onwuka, Senior Manager, Lifecycle Marketing, BET+
• Catherine Thacker, Senior Director, Customer Engagement, Panera Bread
• Peter Isaacson, Product Marketing Lead, Samsung Wallet