NASCAR Sees 40% Conversion Rate For Rich Push Campaign Promoting Virtual Racing

To keep fans engaged when live auto racing was suspended, NASCAR created a virtual racing series and partnered with Braze on a rich push notification campaign. The campaign saw a 40% conversion rate, an Android open rate of 9%, and an iOS open rate of 4%. Learn more: https://www.braze.com/perspectives/article/nascar-case-study-rich-push