Missed Messages: Why Brands Need to Embrace In-Product Channels

To stay competitive, brands need to make sure that they're connecting effectively with consumers and their individual journeys. Thankfully, in-product channels like in-app messages and Content Cards can make that happen while enriching the experience customers have with your app, website, or other digital properties. In this session, you’ll learn from leading financial brands who are driving strong outcomes with this key approach. No matter your industry, come explore the challenges and opportunities with in-product channels.

Speakers:

• Brian Laker, Senior Director, Industry Marketing, Braze
• Ashley Reeder, Senior Product Manager, The Motley Fool
• Joe Orsini, Director, Personalization and Digital Sales, Simplii Financial/CIBC Bank