Build the Best Customer Engagement Teams

As the number of technologies and amount of data that brands have at their disposal increases, marketers find themselves at a crossroads. More customer engagement opportunities exist than ever before, but the rising complexity of the work and the systems supporting it make it challenging to turn those possibilities into wins. In this session, we'll explore how marketing leaders can meet this challenge and take a thoughtful, iterative approach to building out customer engagement teams that are set up to succeed in today's challenging customer engagement landscape.

Speakers:

• Ural Cebeci, VP, Global Demand Generation, Braze
• Sara Perle, Head of Engagement, PayPal (Venmo)