Millions count on Blinkist for concise audio summaries of nonfiction books. Matt Dyson, Head of CRM at Blinkist, is using Braze to reach more people with more relevant recommendations. In this Bonfire Fireside chat, learn why Matt recommends *not* following best practices, but letting data, rather than assumptions, guide optimization. He tells Myles Kleeger that Braze enabled Blinkist to vastly grow the number of campaigns they deployed…without adding resources to the team. Insights gained continuously improve Blinkist customer experiences.