All in on Customer Retention: Winning Tactics from Yum! Brands

As the customer engagement landscape matures, retention and loyalty are becoming increasingly essential for brands looking to stay ahead of the competition. But what a successful retention strategy looks like and what tools and tactics go into preventing churn can be wildly different for different companies. In this session, we'll explore the similarities and differences between the retention strategies at different companies under the Yum! Brands umbrella, showcasing what success can look like and digging into actionable best practices for preventing churn and driving loyalty.

Speakers:

• Mary McGroarty, Manager, Strategic Customer Success, Global Strategic, Braze
• Michael Whitman, Director, Customer Engagement & Retention, Pizza Hut US
• Sam Owen, Director, Digital Marketing, KFC US
• Jocelyn Costa, Sr. Manager, Lifecycle Marketing, Taco Bell US