Events and Webinars

December 11 at 9am PT / 12pm ET / 5pm GMT Most loyalty programs play it safe: points, tiers, discounts, repeat. Wendy’s went a different route—and it earned them Braze’s Campaign of the Year 2025 Torchie Award. Join Lindsey Spillman, Senior CRM Specialist at Wendy’s, and Ishan Sharma, Senior Creative Strategist at Braze, for a candid conversation about building customer loyalty that actually lasts. Get the real story behind Wendy’s award winning Fresh Picks campaign along with Lindsey’s philosophy on loyalty, brand tone, and why copying another brand’s loyalty playbook is a fast path to failure. You’ll learn: The true steps to lock in loyalty - providing value without discounts, standing out in a noisy landscape, and staying relevant over the long haul How Wendy’s uses Braze and Punchh to power personalized, scalable loyalty driving customer engagement Real examples of high-impact loyalty campaigns from Wendy’s, plus actionable takeaways you can start using right away How to measure what matters: analytics briefs, control groups, and the KPIs every loyalty program should track Walk away with fresh ways to engage your customers—and inspire loyalty that lasts.

January 28th at 10:30am CET This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 28th at 9am PT / 12pm ET This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

December 11 at 9am PT / 12pm ET / 5pm GMT Most loyalty programs play it safe: points, tiers, discounts, repeat. Wendy’s went a different route—and it earned them Braze’s Campaign of the Year 2025 Torchie Award. Join Lindsey Spillman, Senior CRM Specialist at Wendy’s, and Ishan Sharma, Senior Creative Strategist at Braze, for a candid conversation about building customer loyalty that actually lasts. Get the real story behind Wendy’s award winning Fresh Picks campaign along with Lindsey’s philosophy on loyalty, brand tone, and why copying another brand’s loyalty playbook is a fast path to failure. You’ll learn: The true steps to lock in loyalty - providing value without discounts, standing out in a noisy landscape, and staying relevant over the long haul How Wendy’s uses Braze and Punchh to power personalized, scalable loyalty driving customer engagement Real examples of high-impact loyalty campaigns from Wendy’s, plus actionable takeaways you can start using right away How to measure what matters: analytics briefs, control groups, and the KPIs every loyalty program should track Walk away with fresh ways to engage your customers—and inspire loyalty that lasts.