Resources/Webinars & Events

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

Personalization, Trust & AI in the Age of Attention Overload

Duration: 38 Mins | Language: Arabic Today’s customers expect more than campaigns — they expect relevance, timing, and personalization across every touchpoint. In this on-demand session, we explore how leading brands in the GCC are using data, AI, and cross-channel orchestration to move beyond transactional marketing and deliver meaningful customer engagement at scale. What you’ll learn How brands are shifting from mass messaging to intelligent, data-driven engagement Why real-time context is now critical for conversion How channels like WhatsApp and mobile are reshaping customer communication in the GCC The rise of data minimization and responsible personalization How AI is redefining the future of marketing execution and decisioning

AI & Email Deliverability: Best practices for marketers in a changing inbox

July 29, 2026 at 9am PT / 12pm ET / 5pm GMT AI is transforming the way inbox providers filter, prioritize, and deliver email—raising the bar for marketers who want to ensure their messages reach and resonate with their audiences. As mailbox providers and blocklist operators adopt smarter, AI-driven filtering techniques, understanding these changes is essential for building effective, future-ready email strategies. Join our panel of industry experts for an in-depth discussion on how AI is shaping the future of email deliverability. We’ll explore the latest trends in AI-powered filtering and inbox management, what these changes mean for marketers, and how you can adapt your strategy to maximize deliverability and engagement. What you'll learn: How inbox providers are using AI to evaluate sender reputation, content quality, and engagement signals Tips for formatting emails in ways that AI-driven filtering systems recognize as relevant, discoverable, and worth surfacing to subscribers Identify the deliverability gaps most likely to hurt your reach right now and leave with a concrete plan to close them Leave with confidence and the tools you need to tackle the AI inbox!

Unlocking Personalization: How SoFi Leverages Customer Intent to Transform Home Loan Journeys

Wednesday, July 15 at 9am PT / 12pm ET When a customer wants to open their first savings account or starts shopping for a mortgage, the window to reach them is short–and the institution that meets them in that moment, with the right offer, earns the relationship. Timing and relevance are how financial brands build trust at the moments that matter. Join us on July 15 to hear from SoFi about their innovative strategies for capturing and utilizing customer intent to enhance loan offers, transform their home loan journey, and improve overall efficiency. We'll also cover how these same tactics apply across banking and payments–and how building on first-party data and marketer efficiency sets you up to adopt AI for even stronger results. Register now to learn: How SoFi leverages 1st-party customer intent to create high-converting offers Tactics for scaling evergreen promotions with flexible creative controls Insight into how SoFi is driving performance while improving efficiency

Personalization, Trust & AI in the Age of Attention Overload

Duration: 38 Mins | Language: Arabic Today’s customers expect more than campaigns — they expect relevance, timing, and personalization across every touchpoint. In this on-demand session, we explore how leading brands in the GCC are using data, AI, and cross-channel orchestration to move beyond transactional marketing and deliver meaningful customer engagement at scale. What you’ll learn How brands are shifting from mass messaging to intelligent, data-driven engagement Why real-time context is now critical for conversion How channels like WhatsApp and mobile are reshaping customer communication in the GCC The rise of data minimization and responsible personalization How AI is redefining the future of marketing execution and decisioning

AI & Email Deliverability: Best practices for marketers in a changing inbox

July 29, 2026 at 9am PT / 12pm ET / 5pm GMT AI is transforming the way inbox providers filter, prioritize, and deliver email—raising the bar for marketers who want to ensure their messages reach and resonate with their audiences. As mailbox providers and blocklist operators adopt smarter, AI-driven filtering techniques, understanding these changes is essential for building effective, future-ready email strategies. Join our panel of industry experts for an in-depth discussion on how AI is shaping the future of email deliverability. We’ll explore the latest trends in AI-powered filtering and inbox management, what these changes mean for marketers, and how you can adapt your strategy to maximize deliverability and engagement. What you'll learn: How inbox providers are using AI to evaluate sender reputation, content quality, and engagement signals Tips for formatting emails in ways that AI-driven filtering systems recognize as relevant, discoverable, and worth surfacing to subscribers Identify the deliverability gaps most likely to hurt your reach right now and leave with a concrete plan to close them Leave with confidence and the tools you need to tackle the AI inbox!

Unlocking Personalization: How SoFi Leverages Customer Intent to Transform Home Loan Journeys

Wednesday, July 15 at 9am PT / 12pm ET When a customer wants to open their first savings account or starts shopping for a mortgage, the window to reach them is short–and the institution that meets them in that moment, with the right offer, earns the relationship. Timing and relevance are how financial brands build trust at the moments that matter. Join us on July 15 to hear from SoFi about their innovative strategies for capturing and utilizing customer intent to enhance loan offers, transform their home loan journey, and improve overall efficiency. We'll also cover how these same tactics apply across banking and payments–and how building on first-party data and marketer efficiency sets you up to adopt AI for even stronger results. Register now to learn: How SoFi leverages 1st-party customer intent to create high-converting offers Tactics for scaling evergreen promotions with flexible creative controls Insight into how SoFi is driving performance while improving efficiency

Personalization, Trust & AI in the Age of Attention Overload

Duration: 38 Mins | Language: Arabic Today’s customers expect more than campaigns — they expect relevance, timing, and personalization across every touchpoint. In this on-demand session, we explore how leading brands in the GCC are using data, AI, and cross-channel orchestration to move beyond transactional marketing and deliver meaningful customer engagement at scale. What you’ll learn How brands are shifting from mass messaging to intelligent, data-driven engagement Why real-time context is now critical for conversion How channels like WhatsApp and mobile are reshaping customer communication in the GCC The rise of data minimization and responsible personalization How AI is redefining the future of marketing execution and decisioning

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