Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Braze Insurance Inspiration Guide cover featuring a smiling woman using a smartphone, with home, car, and protection icons.

Insurance Inspiration Guide

Insurance consumers can’t go through claims alone. Yet, it’s during the predictable moments where relations between insurer and consumer break down and your customers may feel like they need to do everything themselves. To build lasting customer relationships, insurance brands will need to focus on trust and personalization throughout the policyholder relationship. Our inspiration guide looks at a year in the life of one such customer, helping marketers understand where to personalize and how to reach each individual consumer. Inside you’ll find: Strategies for personalizing campaigns that can reduce churn and lead to higher policy renewal rates The framework for thinking of when and how to personalize marketing campaigns and why Best practices milestone check-ins and other ways to build real relationships with consumers.

Braze report cover titled “The loyalty gap,” featuring a smiling woman and text about research on keeping consumers engaged, redeeming, and coming back.

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

Only 4% of US consumers say they stay enrolled in a loyalty program because they genuinely like the brand. The rest are banking perks, sticking around because membership is free, or barely engaging at all. We surveyed 5,000 US consumers and found that the majority wouldn't notice—or care—if their favorite brand's loyalty program vanished tomorrow. Enrollment might be up, but tangible engagement isn't, and the gap between the two is quietly costing brands the retention and margin their loyalty programs were built to protect. This report breaks down exactly where that gap is coming from and what leading brands are doing to close it. Inside, you'll find the insights behind: Why loyalty sign-ups don't equal spend, and how to tell if your program is actually engaging members What actually earns repeat purchases (hint: it's not always the biggest offer) Trends in consumer comfort levels with data and AI, and the smartest way to personalize without eroding trust Real campaign examples from leading brands that show measurable lifts in conversion, engagement, and revenue Whether you're scaling a loyalty program from scratch or trying to breathe life into an existing one, this is the data that tells you where to focus first.

Braze report cover titled “From cart to heart: How grocery brands can build lasting loyalty,” featuring a smiling grocery shopper.

From cart to heart: How grocery brands can build lasting loyalty

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore. To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement. Inside you’ll find: Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers

Braze Insurance Inspiration Guide cover featuring a smiling woman using a smartphone, with home, car, and protection icons.

Insurance Inspiration Guide

Insurance consumers can’t go through claims alone. Yet, it’s during the predictable moments where relations between insurer and consumer break down and your customers may feel like they need to do everything themselves. To build lasting customer relationships, insurance brands will need to focus on trust and personalization throughout the policyholder relationship. Our inspiration guide looks at a year in the life of one such customer, helping marketers understand where to personalize and how to reach each individual consumer. Inside you’ll find: Strategies for personalizing campaigns that can reduce churn and lead to higher policy renewal rates The framework for thinking of when and how to personalize marketing campaigns and why Best practices milestone check-ins and other ways to build real relationships with consumers.

Braze report cover titled “The loyalty gap,” featuring a smiling woman and text about research on keeping consumers engaged, redeeming, and coming back.

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

Only 4% of US consumers say they stay enrolled in a loyalty program because they genuinely like the brand. The rest are banking perks, sticking around because membership is free, or barely engaging at all. We surveyed 5,000 US consumers and found that the majority wouldn't notice—or care—if their favorite brand's loyalty program vanished tomorrow. Enrollment might be up, but tangible engagement isn't, and the gap between the two is quietly costing brands the retention and margin their loyalty programs were built to protect. This report breaks down exactly where that gap is coming from and what leading brands are doing to close it. Inside, you'll find the insights behind: Why loyalty sign-ups don't equal spend, and how to tell if your program is actually engaging members What actually earns repeat purchases (hint: it's not always the biggest offer) Trends in consumer comfort levels with data and AI, and the smartest way to personalize without eroding trust Real campaign examples from leading brands that show measurable lifts in conversion, engagement, and revenue Whether you're scaling a loyalty program from scratch or trying to breathe life into an existing one, this is the data that tells you where to focus first.

Braze report cover titled “From cart to heart: How grocery brands can build lasting loyalty,” featuring a smiling grocery shopper.

From cart to heart: How grocery brands can build lasting loyalty

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore. To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement. Inside you’ll find: Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers

Braze Insurance Inspiration Guide cover featuring a smiling woman using a smartphone, with home, car, and protection icons.

Insurance Inspiration Guide

Insurance consumers can’t go through claims alone. Yet, it’s during the predictable moments where relations between insurer and consumer break down and your customers may feel like they need to do everything themselves. To build lasting customer relationships, insurance brands will need to focus on trust and personalization throughout the policyholder relationship. Our inspiration guide looks at a year in the life of one such customer, helping marketers understand where to personalize and how to reach each individual consumer. Inside you’ll find: Strategies for personalizing campaigns that can reduce churn and lead to higher policy renewal rates The framework for thinking of when and how to personalize marketing campaigns and why Best practices milestone check-ins and other ways to build real relationships with consumers.

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