Reports and Guides

Digital-first consumers are reshaping retail across APAC and the GCC. Shopping now happens in moments, not channels, powered by superapps, 5G, and AI. As privacy laws tighten and personalization expectations rise, relevance and trust define the new standard for loyalty. From transactional to transformational reveals how leading brands like Central Retail, Styli, and Sephora SEA orchestrate data-driven, consent-first experiences that convert curiosity into repeat engagement and growth. Get the guide for: Proven campaign ideas across the customer lifecycle from onboarding and first-to-second purchase to churn prevention and reactivation. Actionable insights from regional leaders like Central Retail, Styli, and Sephora SEA that demonstrate how personalization and orchestration drive measurable business outcomes. Ready-to-adapt templates and inspiration to design localized, trust-based journeys, whether you’re engaging superapp shoppers in SEA, loyalty members in the GCC, or omnichannel customers in ANZ. Unlock how top APAC retailers are building loyalty through context, not just communication and turn every interaction into a meaningful moment.

Despite economic headwinds, travelers still recognize the benefits of exploration and are motivated to travel both domestically and internationally. This presents travel brands with an opportunity to meaningfully connect with travelers and convert enthusiasm into bookings. In the Braze guide The journey is everything, you can explore how to: Leverage data to provide personalized recommendations Encourage booking with consistent, cross-channel messages Create lasting loyalty through the customer journey. Download the guide today!

You know what your marketing team needs to improve—email subscribers, repeat purchases, 90-day retention—but you're not sure how to get there. This guide is here to help. Inside, you’ll find real campaigns, proven tactics, and ideas to move your strategy forward. Explore the Braze Email Inspiration Guide to uncover: 45+ real email-centric campaigns Proven tactics to drive activation, monetization, and retention Ideas from leading brands that boost engagement at every stage

Digital-first consumers are reshaping retail across APAC and the GCC. Shopping now happens in moments, not channels, powered by superapps, 5G, and AI. As privacy laws tighten and personalization expectations rise, relevance and trust define the new standard for loyalty. From transactional to transformational reveals how leading brands like Central Retail, Styli, and Sephora SEA orchestrate data-driven, consent-first experiences that convert curiosity into repeat engagement and growth. Get the guide for: Proven campaign ideas across the customer lifecycle from onboarding and first-to-second purchase to churn prevention and reactivation. Actionable insights from regional leaders like Central Retail, Styli, and Sephora SEA that demonstrate how personalization and orchestration drive measurable business outcomes. Ready-to-adapt templates and inspiration to design localized, trust-based journeys, whether you’re engaging superapp shoppers in SEA, loyalty members in the GCC, or omnichannel customers in ANZ. Unlock how top APAC retailers are building loyalty through context, not just communication and turn every interaction into a meaningful moment.