Reports and Guides

The ability to connect with customers across channels is no longer a nice-to-have—it’s a baseline in the competitive marketing landscape and is crucial to gaining the kind of attention and loyalty that makes brands thrive. But making the transition from single point solutions to truly responsive, seamless cross-channel marketing is anything but easy. Our guide Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization explores how you can grow competence and capability across functions, improve collaboration, and measure performance in your marketing. Download it now to explore: Key components of an effective marketing CoE Cross-channel challenges and how to solve them How to take action with the right tools, structure, and support

Braze partnered with Martechvibe to survey over 220 senior marketing and CX leaders, distilling how top brands in the UAE, KSA, Kuwait and Egypt are leveraging AI to craft experiences that are more personalised, real-time, and emotionally intelligent. Inside the report, you'll find: Why 100% of surveyed businesses prefer off-the-shelf AI to custom builds. The critical challenges: why 30% of respondents feel AI still misses nuanced customer intent. A comprehensive view of how brands in the Middle East are evolving their Al strategies to meet modern customer expectations and foster stronger relationships. Download the full report today.