Singles Day Marketing Guide

For brands in APAC, Singles Day is more than a celebration—it's an opportunity to live your brand purpose, drive stronger customer relationships and increase revenue on one of the biggest shopping days of the year. Braze partnered with Barbarian to break down everything brands need to master Singles Day and prime themselves for the rest of the holiday season. Consider this your brand’s playbook to make your Singles Day strategy a success.

In this guide you’ll discover:

  • Why customers acquired during the 11/11 period can drive more value for your brand
  • How to maximize conversions by up to 91% using the power of personalization
  • The importance of leveraging cross-channel delivery to build out the exceed customers’ rising expectations for Singles’ Day and the rest of the holiday season


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.