Guide

Retention by Design: Your Anti-Churn Playbook

Since the early days of mobile, customer acquisition has remained top of mind for brands looking to drive revenue. That focus on pure growth has historically pushed retention marketing to the background and proven to be an expensive mistake for marketers: Research shows that it costs 6-7X more to acquire new customers than to get existing customers to make purchases.

Wondering if you’re investing enough time and resources toward retaining customers?


Then Retention by Design: Your Anti-Churn Playbook is for you.

Check out this exclusive Braze playbook to uncover:

  • Our actionable plan on how to embrace retention marketing

  • The key tools, channels, and metrics to consider when mapping your goals

  • How to design and build anti-churn safeguards into your strategy

Trusted

Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.