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Be Absolutely Engaging.

Upgrade your texts with RCS messaging.

The time to add RCS for Business to your marketing mix is now. RCS offers the high engagement of SMS, with richer, branded messaging. In fact, 74% of consumers prefer messaging with a brand through RCS vs. SMS.

a phone displaying a financial app called pyrite financial

Your SMS just leveled up.

Foster authentic connections

Send verified, branded RCS messages your customers know and trust.

Boost conversions on mobile

Create memorable 1:1 experiences that drive results.

Increase engagement

Orchestrate guided, interactive experiences in real time.

Set up and scale with flexibility

Easily upgrade your SMS to RCS and scale with confidence.

What is RCS for Business?

Rich Communication Services (RCS) is the next generation of mobile messaging, combining the benefits of SMS and MMS with richer interactive content, verified sending, and more robust analytics. With RCS, you can deliver compelling, trusted experiences directly to consumers' native messaging apps.

Foster authentic connections

Build trust with every interaction.

Verified messaging

Bolster customer trust. Leverage verified sending and a visual badge to let customers know your brand messages are legitimate.

Out-of-the-box branding

Boost brand recognition. Transform your RCS message thread into an owned digital space with your name, logo, tagline, and contact information.

Robust analytics

Fine-tune your strategy. Leverage “read” analytics and click metrics to learn what’s resonating and adjust your messages to drive more conversions.

a phone screen shows a message from siege valley health

Boost conversions on mobile

Deliver messages that demand attention.

Rich, eye-catching content

Send captivating messages. Enhance your RCS with images, GIFs, videos, audio, and documents that show off your products and communicate value quickly.

AI-driven optimization

Maximize every moment. Use BrazeAI™ to send 1:1 RCS messages that are most likely to convert each user with the perfect combination of content, products, and more.

Dynamic personalization

Create relevant, memorable messages. Send content that reflects your customers’ preferences and behaviors by easily embedding recommendations, promotions, loyalty points, alerts, and more.

Flexible triggers and segmentation

Connect with the right customers. Use your rich first-party data to target those most likely to convert based on demographics, preferences, behaviors, and real-time campaign interactions.

a phone screen shows a message from pamperher

Increase engagement

Start a conversation.

Effortless prompts

Create guided, interactive experiences. Drive customers to their next high-value action, collect preferences, and have richer conversations with easy-to-tap suggested actions and replies.

Dynamic two-way messaging

Easily build and visualize RCS conversations. Use our intuitive journey builder tool to quickly set up messages and responses to suggested replies.

Real-time engagement

Keep the conversation going. Instantly process and respond to inbound replies from customers in real time.

a phone with a sandwich emperor on the screen

Set up and scale with flexibility

Upgrade to RCS marketing with no stress.

Flexible SMS to RCS sending options

Easily make the switch. Flexibly shift SMS or WhatsApp volumes to RCS and transition your program over time with versatile set up and sending options.

SMS fallback

Maximize deliverability. Reach your entire audience with SMS fallback, which delivers messages as SMS when a carrier or device doesn’t support RCS.

Ready-to-use list growth tools

Grow a healthy RCS subscriber list. Seamlessly send RCS to customers who are already receiving SMS and leverage ready-to-use tools to continue growing your list.

Platform reliability

Scale with confidence. Expand your RCS program with built-in compliance tools and a platform engineered to handle high-volume sending.

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Are you a channel short and a dollar late?

Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.