Be Absolutely Engaging.™
Upgrade your texts with RCS messaging.
The time to add RCS for Business to your marketing mix is now. RCS offers the high engagement of SMS, with richer, branded messaging. In fact, 74% of consumers prefer messaging with a brand through RCS vs. SMS.
Your SMS just leveled up.
Foster authentic connections
Send verified, branded RCS messages your customers know and trust.
Boost conversions on mobile
Create memorable 1:1 experiences that drive results.
Increase engagement
Orchestrate guided, interactive experiences in real time.
Set up and scale with flexibility
Easily upgrade your SMS to RCS and scale with confidence.
What is RCS for Business?
Rich Communication Services (RCS) is the next generation of mobile messaging, combining the benefits of SMS and MMS with richer interactive content, verified sending, and more robust analytics. With RCS, you can deliver compelling, trusted experiences directly to consumers' native messaging apps.
Foster authentic connections
Build trust with every interaction.
Bolster customer trust. Leverage verified sending and a visual badge to let customers know your brand messages are legitimate.
Boost brand recognition. Transform your RCS message thread into an owned digital space with your name, logo, tagline, and contact information.
Fine-tune your strategy. Leverage “read” analytics and click metrics to learn what’s resonating and adjust your messages to drive more conversions.
Boost conversions on mobile
Deliver messages that demand attention.
Bring your RCS to life. Create messages with rich, dynamic content—images, GIFs, videos, audio, documents, and interactive cards—that stop the scroll and land your message fast.
Maximize every moment. Use BrazeAI™ to send 1:1 RCS messages that are most likely to convert each user with the perfect combination of content, products, and more.
Create relevant, memorable messages. Send content that reflects your customers’ preferences and behaviors by easily embedding recommendations, promotions, loyalty points, alerts, and more.
Connect with the right customers. Use your rich first-party data to target those most likely to convert based on demographics, preferences, behaviors, and real-time campaign interactions.
Increase engagement
Start a conversation.
Create guided, interactive experiences. Drive customers to their next high-value action, collect preferences, and have richer conversations with easy-to-tap suggested actions and replies.
Easily build and visualize RCS conversations. Use our intuitive journey builder tool to quickly set up messages and responses to suggested replies.
Keep the conversation going. Instantly process and respond to inbound replies from customers in real time.
Set up and scale with flexibility
Upgrade to RCS marketing with no stress.
Easily make the switch. Flexibly shift SMS or WhatsApp volumes to RCS and transition your program over time with versatile set up and sending options.
Maximize deliverability. Reach your entire audience with SMS fallback, which delivers messages as SMS when a carrier or device doesn’t support RCS.
Grow a healthy RCS subscriber list. Seamlessly send RCS to customers who are already receiving SMS and leverage ready-to-use tools to continue growing your list.
Scale with confidence. Expand your RCS program with built-in compliance tools and a platform engineered to handle high-volume sending.
