Arguably the most direct messaging channel out there, SMS is one of a kind. No other channel can compete with the engagement rates—90% of all marketing messages sent via SMS are opened within three minutes. If you’re looking to connect quickly, there’s nothing as immediate SMS. While SMS is a powerful tool, it requires significant investment and consideration given the strict rules around user opt-ins and message sends. Plus, the intimacy of SMS requires an elevated level of thoughtfulness regarding the messages you send.

To get the full value of SMS, you need to make sure you're up to speed on the nuances, as well as prepared to meet its challenges. We’ve created the Mastering Modern SMS Marketing Guide to bring you up to speed on all things SMS. In this exclusive Braze guide, you’ll learn:

• The ideal time to send SMS messages
• How to drive a 11X increase in sessions per user
• Strategies for nudging existing customers to adopt SMS
• Ways to leverage SMS as part of a cross-channel mix to re engage lapsed users