Welcome to the Blog
Thought leadership and key insights from customer engagement experts at Braze.
Article6 min readAre you AI-savvy enough to survive? A wake-up call for CMOs
December 11, 2025Team Braze
Article7 min readWhat are contextual bandits? The AI behind smarter, real-time personalization
December 11, 2025Team Braze
Article8 min readWhat is a multi-armed bandit? Smarter experimentation for real-time marketing
December 08, 2025Team Braze
Article5 min readData-driven decisions: How startups can use reporting and analytics to enhance customer engagement
December 08, 2025Team Braze
Article8 min readHow Braze Stays Ahead of the Curve on AI
June 26, 2023Kevin Wang
Article6 min readHow Braze supports exceptional customer engagement during Black Friday, Cyber Monday, and beyond
December 05, 2025Todd Grennan
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Article6 min readHow to overcome messaging fatigue this holiday season
December 05, 2025Team Braze
Article8 min readMarketing optimization: The evolution from analysis to AI
December 05, 2025Team Braze
Article8 min readDesigning digital omotenashi with Braze
December 04, 2025Marlowe Geramanis
Article7 min readElevated customer engagement at scale: Transforming Black Friday and Cyber Monday with BrazeAIᵀᴹ
December 03, 2025
Article6 min readIs It Still an In-App Message If You Get It on a TV?: Understanding IAMs Across Platforms
November 26, 2024Team Braze
Article4 min readBuilding better conversations: How Aeroflow Health leverages AI agents to evolve customer relationships
December 04, 2025Nathaniel Rounds