Customer Engagement


Why Your Boss Should Send You to Forge 2024

Team Braze By Team Braze Jul 8, 2024

Pumped for Forge 2024, but need a little nudge to get your boss on board? No worries, we’ve got your back! There’s no way you can miss this once-a-year extravaganza and opportunity to learn, network, share ideas, swipe some genius concepts, make new friends, and get Braze certified (with free training if you sign up now!).

To help you make a rock-solid case for attending Forge and showcase how your brand will benefit from the knowledge you’ll gain, we’ve put together some awesome highlights (and a handy email template) to convince your boss to green-light three days of incredible networking and learning adventures.

1. Strategic insights from the best in the business

Forge will help you develop strategies that deliver results, learn to leverage the best tools to optimize your efforts, and find new ways to achieve your organization’s key business goals.

Past Forge speakers have included industry giants like Venmo, Instacart, NBA, Sonic, and Yum! Brands. This year, keynote speakers include Daniel Lamarre, Executive Vice Chairman of the Board at Cirque du Soleil Entertainment Group and Vince Kadlubek, Founder and Director at Meow Wolf.

Keep an eye on our agenda to stay up-to-date on who we’re welcoming this year.

We’ll also be presenting the 2024 Torchie Awards, which celebrate the people and partners who found innovative ways to leverage the Braze platform. Draw inspiration from these award-winning campaigns that represent the best of customer engagement (and maybe even meet the people behind them!)

Can’t wait to see who wins? Check out the customers and campaigns that blew us away at last year’s Torchie Awards.

2. Get Braze-certified between Forge sessions—with free in-person training, if you sign up and secure your seat now!

Before attending Forge, choose a certification, then dive into the learning path and study guide. When here, you can take your exam (between sessions) in our comfy, quiet certification room. Or, if you sign up early, you can come join us on Monday for in-person training with Braze Learning that’ll help you pass the test with flying colors.

Certifications are included in all ticket prices, and Monday trainings are included in the Early Bird Pricing, so sign up today!

3. Be the first to experience the latest and greatest from Braze

Forge is your exclusive backstage pass to the latest innovations and upcoming features from Braze. Gain invaluable insights into how these cutting-edge tools can supercharge your daily workflows and elevate your marketing strategies to new heights.

This year, dive into sessions that will keep you ahead of the AI curve (even as it evolves at lightning speed), discover the emerging channels you need to know, how to talk to your customers like the individuals they are, tips for going global, and much, much more. This treasure trove of insights and inspiration simply can’t pass you by!

4. Industry networking galore

Forge 2024 is a major networking event for customer engagement professionals. Attendees come from all over the world—last year, from 26 countries—and from all different industries, business sizes, and specialties.

Forge 2024 is designed with networking in mind–the opening awards ceremony, Braindate meetups, and a closing party–giving you ample time to connect, share best practices, and exchange ideas. With so many talented customer engagement pros in one place, you’re bound to meet someone spectacular.

5. Unforgettable experiences to spark your creativity

Forge 2024 promises to deliver unforgettable moments that will ignite your creativity like never before. And since it's Vegas, you know we're bringing the bright lights to the Virgin Hotel! Get ready for dazzling activations, big-name sightings, and a bit of magic that will leave you inspired and pumped to elevate your marketing game. This is your chance to soak in the vibrant energy of Las Vegas and transform it into creative fuel for your next big idea!

Is your boss on board?

If your boss gave you the green light, register now to secure your spot and reserve your room.

Still not convinced they’re convinced? Check out our email template. This detailed letter outlines the reasons and costs for attending. We recommend personalizing it to your role and company—and emailing it over to your boss ASAP. They’ll be hard-pressed not to let you go. And then invite them along too!


Team Braze

Team Braze

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