The state of customer engagement in EMEA in 2026

Published on March 31, 2026/Last edited on March 31, 2026/1 min read

AUTHOR

Sally Wills

Senior Content Strategy Manager, Braze

In the 2026 Braze Global Customer Engagement Review, we identified trends shaping the interactions between brands and customers worldwide. Through our analysis, which surveyed 2,300 marketing leaders worldwide, including 700 from EMEA, we uncovered key insights specific to EMEA.

Here’s what EMEA marketers should focus on in the upcoming year.

Braze infographic report on AI in customer engagement in EMEA, detailing marketers' insights on adoption, challenges, and predictions for AI's impact.

To uncover more insights into how EMEA’s leading brands are approaching their customer engagement strategies, download the full 2026 EMEA Customer Engagement Review report here.