SMS and messaging apps for savvy holiday marketing

Published on June 21, 2025/Last edited on June 21, 2025/1 min read

AUTHOR

Meredith Mitchell

Industry Marketing Lead, Retail & eCommerce, Braze

It's an honor when customers opt in to SMS and messaging, consenting to brands joining the same channels they use to connect with friends and family. But there's a pretty small margin for error when engaging customers on SMS and messaging apps like WhatsApp.

Use this cheat sheet to stay focused and relevant when your brand enters the chat.