SMS and messaging apps for savvy holiday marketing

Published on June 21, 2025/Last edited on June 21, 2025/1 min read

A man is holding a cup of coffee and looking at his phone. The message says "items handpicked just for you" with images of electronics he might want to purchase

AUTHOR

Meredith Mitchell

Industry Marketing Lead, Retail & eCommerce, Braze

It's an honor when customers opt in to SMS and messaging, consenting to brands joining the same channels they use to connect with friends and family. But there's a pretty small margin for error when engaging customers on SMS and messaging apps like WhatsApp.

Use this cheat sheet to stay focused and relevant when your brand enters the chat.