SMS and messaging apps for savvy holiday marketing

Published on June 21, 2025/Last edited on June 21, 2025/1 min read

A man is holding a cup of coffee and looking at his phone. The message says "items handpicked just for you" with images of electronics he might want to purchase

AUTHOR

A smiling woman with blonde, wavy hair wearing hoop earrings and a black blazer. She has a neutral background.

Meredith Mitchell

Industry Marketing Lead, Retail & eCommerce, Braze, Braze

It's an honor when customers opt in to SMS and messaging, consenting to brands joining the same channels they use to connect with friends and family. But there's a pretty small margin for error when engaging customers on SMS and messaging apps like WhatsApp.

Use this cheat sheet to stay focused and relevant when your brand enters the chat.