SMS and messaging apps for savvy holiday marketing

Published on June 21, 2025/Last edited on June 21, 2025/1 min read

SMS and messaging apps for savvy holiday marketing
AUTHOR
Meredith Mitchell
Industry Marketing Lead, Retail & eCommerce, Braze, Braze

It's an honor when customers opt in to SMS and messaging, consenting to brands joining the same channels they use to connect with friends and family. But there's a pretty small margin for error when engaging customers on SMS and messaging apps like WhatsApp.

Use this cheat sheet to stay focused and relevant when your brand enters the chat.

an infographic about sms and messaging apps for savvy holiday marketing
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