Let’s get engaged—Resources for next-level Black Friday Cyber Monday campaigns

It’s finally warm outside in the U.S.—prime time to get outside, travel, and hit the beach or the pool. But, wait—you’re a retail marketer and you know that that means holiday season planning starts now. While everyone else takes time off, you’re taking the time to make sure your holiday campaigns go off without a hitch. Been there, done that, bought the T-shirt. But don’t worry, you’re not alone, and we are here to help.

As the holiday shopping season approaches and retail marketers gear up for one of the most critical periods of the year, we’re excited to introduce our new informational and educational resource hub specifically designed for retail marketers. It’s packed with resources to help you plan and execute the most effective and engaging campaigns possible, and we’ll be updating it all summer and through peak season to make sure you have what you need to really get engaged this holiday.

Link planning and creativity for maximum customer connection

The Braze Black Friday Cyber Monday resources hub has everything you need to help you create compelling campaigns that resonate with your customers and drive results this season. You’ll find:

• Industry insights—all the trends shaping customer engagement in retail. Access comprehensive guides, expert points of view, trend reports, and on-demand webinar content on keeping campaigns customer-centric.
• Practitioner tools and templates—tips and templates to dream big and execute like a pro. Our downloadable planning template gives you plenty of room to dream, while our email and SMS guide will help keep you focused in the frenzy. These resources are a great way to get creative juices flowing, get in the “all things holiday” mindset—again, when half of the world is still in summer mindset—and kick off team collaboration.
• Product and channel guidance—the hands-on help you need to activate data, segment your audience, personalize customer journeys and more.
• Executive resources—high-level strategies to support the bottom line. It’s called Black Friday for a reason. From the strategic imperative of customer loyalty to pace-setting insights from partners like VML, these resources are for leaders looking to stay in the black beyond peak season.

Happy planning!

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal quarter ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.