With 290 billion emails sent daily, we know the central role email plays in our lives, but it’s been a while since this key channel had a significant makeover. At this year’s Long-Term Relationships (LTR) conference, Pattrick Kettner, Developer Advocate at Google, spoke with Magith Noohukhan, Product Evangelist for Braze, about how the email space has shifted since the launch of Gmail’s Promotions Tab. Together, they took an in-depth look at a major new innovation in the email space: AMP for Email.

What you’ll learn from this session:

• AMP for Email’s capabilities and what these messages actually look like to users
• How to use AMP for Email features to easily create highly personalized, interactive emails

Engage Your Audience with AMP for Email’s Interactive Experiences

For marketers, AMP for Email might just be the best thing to happen to this channel since email itself. Building on Google’s Accelerated Mobile Pages (AMP), AMP for Email is an open source framework that was developed by Google to redefine the email experience, shifting a traditionally static channel into an interactive and dynamic one. Marketers can now send smart emails, personalize content, and boost email engagement, while users can engage with rich, interactive content and take action without leaving their inboxes. As a bonus, AMP for Email integration has shown greater user acquisition and LTV, making this dynamic channel one to watch in the years ahead.

Email Innovation Starts Here

To learn more about creating genuine and effective customer engagement strategies, check out the LTR 2019 content roundup.