From "sent" to "seen": Introducing Email Deliverability Essentials

You've spent hours perfecting your subject line, segmenting your lists, and refining your creative content. You hit send, but then...nothing. No clicks, no conversions—just the deafening silence of your email landing in the spam folder or being blocked.

For growing organizations, email is not just a marketing channel; it's a key driver of growth. However, the "rules" of the inbox are constantly changing. With shifting algorithms from mailbox providers and the technical challenges of maintaining IP reputation, avoiding the junk folder can feel like a full-time job you never signed up for.

That’s why Braze is excited to launch Email Deliverability Essentials—a new service specifically designed to provide growing businesses with the expert advocacy and data they need to succeed in today’s digital landscape.

What you get with Email Deliverability Essentials

Email Deliverability Essentials is your specialized resource for enhancing email deliverability, offering the foundational support you need to make the most of this essential messaging channel. You get hands-on deliverability expertise and strong industry perspective, tailored for your growing business.

Here is what’s included in this service to help you send your emails with confidence:

• Dedicated support portal access: No more searching for answers to cryptic error codes. Our Email Deliverability Services team provides direct support through our portal to guide you through IP warming, reputation recovery, and sending strategies.
• Fortnightly performance reports: Stay ahead of potential issues that could harm your ROI. Every two weeks, you'll receive automated, system-generated reports summarizing your deliverability performance and metrics like inbox placement, complaint trends, and bound rates.
• Strategic IP warming and advisory: If you are launching a new email stream, we will review your strategy via ticket submission to support you in getting your new IPs to receive a thumbs up from providers like Gmail and Outlook from day one.
• Expert advocacy: If your domain faces an unexpected issue, such as an accidental blocklist entry by mailbox providers, you can request guidance through our support portal. We will step in to advocate and assist with diagnosis and recommendations.
• Goal-oriented guidance: Whether you aim to increase open rates or improve your opt-in process, we provide the strategies and blueprints to help achieve your specific email program objectives.

Why Choose Email Deliverability Essentials?

While sending emails has never been easier, ensuring they land in the inbox is harder than ever. Mailbox providers are becoming increasingly strict with security and engagement metrics, and if your technical setup and adherence to email best practices isn't flawless, your messages may go unseen, potentially undermining your larger customer engagement strategy.

Email Deliverability Essentials helps bridge the gap between "do-it-yourself" solutions and full-scale managed services. It offers the reassurance that an expert is on your side to protect your email ROI.

Ready to take control of your inbox?

Stop watching your engagement decline and start sending with confidence. Our team is ready to help you navigate the nuances of the inbox so that your message reaches your customers, not their junk folder.

Ready to get started? Reach out to your Braze Account Manager to start using Email Deliverability Essentials.

Forward-Looking Statements and Disclaimers

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and services, including without limitation Email Deliverability Essentials. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the U.S. Securities and Exchange Commission on March 25, 2026, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.