Braze recognized as an AWS Media & Entertainment Competency Partner

The modern media landscape is moving faster than ever. With endless content options just a click away, streaming platforms, broadcasters, and entertainment brands face a massive challenge: how do you capture a viewer's attention and keep them engaged. To win in this environment, brands need to deliver the right message, about the right content, at the exact moment a user is ready to watch.

That is why we are thrilled to announce that Braze has officially achieved Amazon Web Services (AWS) Media & Entertainment Competency.

This recognition highlights our deep technical expertise and proven track record of helping the world’s leading media and entertainment brands orchestrate real-time, cross-channel experiences that drive streaming minutes, boost subscriber retention, and maximize lifetime value.

Why this AWS competency matters

Earning an AWS Competency requires passing a rigorous technical and business evaluation, making it much more than just a symbolic achievement. For media brands, this means ultimate peace of mind. Whether you are pushing out millions of breaking news alerts simultaneously or personalizing watch recommendations for a global live-sports audience, you can trust that Braze and AWS are built to handle the scale.

With this designation, Braze is recognized for excellence in driving customer engagement and building frameworks specifically engineered for the media ecosystem.

Powering memorable fan experiences

From streaming services trying to reduce churn to gaming giants looking to re-engage lapsed players, context is everything. Audiences expect their favorite entertainment brands to know what they like, what they’ve watched, and how they want to be reached.

With Braze and AWS cloud infrastructure working together, media brands can break down data silos to:

• Predict and prevent churn: Trigger automated, personalized push notifications or emails featuring tailored content recommendations before a subscriber’s billing cycle ends.
• Maximize live event engagement: Send real-time SMS or in-app updates during live broadcasts, sports matches, or gaming tournaments to pull users back into the app.
• Perfect the onboarding journey: Guide new users smoothly through their first week, helping them discover features like "Watchlists" or offline downloads so they find immediate value.

A growing partnership built for scale

This new achievement expands our strong, ongoing relationship with AWS. Braze is proud to also hold AWS Retail Competency and the AWS Travel and Hospitality Competency.

The media world will only continue to evolve, but with Braze and AWS in your corner, your brand will always be ready to put on a great show.