Customer Engagement

Appboy Announces Series A Funding and New Visual Identity

By Mark Ghermezian Nov 6, 2013


We’re thrilled to announce that Appboy has raised $7.6 Million in Series A funding!

It’s a great validation of both the team we have put together and Appboy’s world-class product. Our financing round was led by Icon Venture Partners, with participation from IDG Ventures and Mike Lazerow, CEO of Buddy Media (now Salesforce Marketing Cloud). Appboy’s existing investors also participated – Blumberg Capital, T5 Capital, Bullpen Capital and Accelerator Ventures.

In the last year, the Appboy team has grown to 30 people; they are our best asset and the smartest and most innovative people in mobile. Our revenue has also increased four fold, and we’re now serving more than 1,000 clients, including Text+ and Urban Outfitters. This is progress!

With our new financing, we will grow our sales and marketing team, expand our product offerings and, most importantly, serve our clients better.

We began Appboy with a mission: to help apps create the most engaging experiences in mobile through deepening the connections to their users.

We always knew the mobile landscape was challenging:

  • 46% of people stop using an app after 1 month
  • 60% of apps make no profit

We know Appboy will change that.

As we pioneer the idea of mobile relationship management (MRM), we are committed to reverse the trends and empower app marketers with the very best data-driven tools to engage a mobile audience. Whether it’s through a suite of multi-channel messaging products, location targeting or the industry’s first in-app news feed, Appboy is bringing you App Marketing Innovation.

And we have a new look as well. To celebrate our achievements and prepare for the future, we completely revamped our visual identity. Appboy now has a new logotype with a bright red color and an icon full of personality. This new look and feel represents the boldness and attitude of our fast-moving team, as well as the expertise we bring to the mobile ecosystem.

We’re also introducing our Success Squad – a dedicated team of mobile experts that helps customers make the most of Appboy. These experts have a wealth of industry experience and will guide you in creating highly-targeted, personal and scalable engagement campaigns.

Thanks to everyone who has been part of the Appboy family – our investors, clients, partners and friends.

It’s been a great journey thus far, and we look forward to another explosive year in mobile.

Mark Ghermezian

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