Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.