Whether you have a dedicated team, a growth manager of one, or cross-functional teams sharing the responsibility of growth, shifting from the old way of thinking to this improved approach is something all companies can and should strive for.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.