Testing. It’s easy, it’s valuable, and it helps you get a little bit closer to understanding what goes on in the minds of your customers. So what are you waiting for? Craft some variants, determine your segments, and get some much-needed answers about customer engagement.
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.