Video|January 29, 2021
Modern Customer Retention
At the end of the day, user retention is a measure of how well brands are meeting customer needs. And in recent years, we’ve begun to see more and more companies focusing their efforts onto holding and building relationships with their existing customers. For a deep dive into all things retention marketing, check out our exclusive guide: https://info.braze.com/2020-Retention-Guide-For-Modern-Marketers.html

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