At the end of the day, user retention is a measure of how well brands are meeting customer needs. And in recent years, we’ve begun to see more and more companies focusing their efforts onto holding and building relationships with their existing customers. For a deep dive into all things retention marketing, check out our exclusive guide: https://info.braze.com/2020-Retention-Guide-For-Modern-Marketers.html
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.