Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.