Braze Cofounder and CEO Bill Magnuson welcomes attendees to LTR 2018 and discusses how effective engagement and long-term customer relationships take more than just technology—they depend on a keen understanding of the “human factor.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.