Braze Cofounder and CEO Bill Magnuson welcomes attendees to LTR 2018 and discusses how effective engagement and long-term customer relationships take more than just technology—they depend on a keen understanding of the “human factor.
Braze partnered with Apptopia to analyze eight months of data and discover how the launch of Disney+ affected competitors in the streaming space, what customer engagement best practices drove the most success, and what changes has COVID-19 already made to the industry. Check out our report, linked below.
To dig deeper into achieving true connected, cohesive customer engagement, Braze Product Evangelist Magith Noohukhan sat down with Vincent Kevorkian, Senior Manager, Global Lifecycle Marketing at leading travel platform Skyscanner. Check out videos of their full conversation below, as well as the six key takeaways.