Data and technology create unprecedented opportunities to optimize customer experiences...but as startups grow to scale-ups, how can leaders ensure that their teams can keep up? Explore how to build, motivate, and expand teams that collaborate productively in the pressure-cooker environment of a steep growth curve.
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.