In essence, influenced opens are ways of measuring how many users took action and opened your app after receiving a push notification, but not directly from the push notification. But how exactly do you figure that out? Find out more here: https://www.braze.com/perspectives/article/influenced-opens
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.