We’re bringing you an exclusive, behind-the-scenes look at how forward-looking business leaders and brands are leveraging Braze to drive brilliant, innovative customer experience. Check out how Nick Allen—the first lifecycle marketer at Lyft and former Director of Retention at IPSY—uses Braze to power communications for his latest startup, Cutback Coach. Learn more: https://www.braze.com/perspectives/article/what-it-takes-to-build-an-sms-experience-customers-love
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.