Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users. Learn more: https://www.braze.com/perspectives/article/hosco-case-study
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.